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Product Marketing Track

Unlock the secrets to successful product marketing with our comprehensive course. Learn strategies for identifying target markets, creating compelling messaging, and executing effective campaigns to drive sales and increase brand awareness. Master the art of positioning your product to stand out in a crowded marketplace and gain the skills needed to effectively market your products to the right audience. 
  • 68 learners

  • 8 weeks

    Class Duration
  • 1

  • 8

    What you are going to learn

    A few more words about this course

    Unveil the art and science of effectively bringing tech products to market with our comprehensive Product Marketing Course. Designed to empower aspiring marketers and tech enthusiasts, this dynamic course offers a deep dive into the strategies, tools, and techniques that drive the success of cutting-edge products in today's competitive landscape.

    Through engaging lectures, real-world case studies, and interactive workshops, you'll gain a holistic understanding of product marketing fundamentals. From market research and segmentation to crafting compelling value propositions, you'll learn how to captivate your target audience and create impactful messaging that resonates.Guided by seasoned industry professionals, you'll discover the intricacies of go-to-market strategies, pricing models, and positioning tactics tailored specifically for the tech sector.

    Harness the power of digital marketing channels, social media, and data analytics to optimize your product's reach and impact.By the end of the course, you'll have honed your skills in creating marketing plans that align seamlessly with product development, fostering customer loyalty, and driving sustained growth.

    Whether you're a tech entrepreneur, marketing enthusiast, or simply eager to master the art of promoting tech innovations, our Product Marketing Course is your gateway to unlocking unparalleled success in the tech-driven marketplace.

    Enroll today at More Techies Academy and embark on a transformative journey to become a proficient product marketer in the ever-evolving world of technology.

    You will learn:

    • What product marketing is 
    • Difference between a PM and a PMM
    • Qualitative vs quantitative research
    • Learn the relationship between pricing and branding
    • Difference between positioning and messaging
    • Product launches

    Course reviews

    "With so much information everywhere on marketing. It feels refreshing to listen to the teachings of an actual product marketing expert with experience. This course is highly revealing. You outdid yourselves, More Techies."
    Adaeze ude
    "If you need a clear understanding of product marketing, then this course is a must buy. I came in with my knowledge in sales and I am happy that my transition to being a product marketer is coming to reality."
    Bobola ayorinde

    Frequently asked questions

    What is product marketing?

    Product marketing is the process of promoting and selling a product or service to customers. It involves identifying target customers, researching their needs and preferences, developing a product strategy, and creating a marketing plan to effectively communicate the value of the product to potential customers.

    What does a product marketer do?

    A product marketer is responsible for developing and executing a marketing plan for a specific product or group of products.

    How do I know product marketing is for me?

    If you enjoy conducting market research, are creative and have excellent communication skills, and enjoy collaborating with cross-functional teams, product marketing could be a good fit for you. You should also be results-driven, enjoy tracking and measuring performance, and be motivated by achieving targets and driving growth. If you have a passion for marketing, are a strategic thinker, and enjoy finding new ways to communicate value, then product marketing could be a great career path for you.

    How do I become a product marketer or product marketing manager?

    Our product marketing course is a great approach to start your career as a product marketer or a product marketing manager. We combine online learning with the chance to work on real-world projects to provide a relevant experience that prospective employers would value.

    What skills should a product marketer have?

    A product marketer should have strong analytical and research skills to gather and analyze data on market trends, customer needs, and competitor activities. They should have excellent communication skills, both verbal and written, to effectively communicate the value of the product to potential customers. They should also have creativity to develop innovative marketing messaging and campaigns that resonate with the target audience. Collaboration and teamwork skills are important to work with cross-functional teams such as product development, sales, and customer service. A product marketer should also be results-driven, motivated by achieving targets and driving growth, and have strong project management skills to plan and execute marketing campaigns.

    What career opportunities will I have after taking the product marketing course?

    After taking the product marketing course, you will have a range of career opportunities available to you. You could work as a product marketing manager or associate in a variety of industries such as tech, retail, or healthcare etc. Other roles you could pursue include product manager, marketing manager, or brand manager. You may also consider roles in digital marketing, market research, or advertising. Additionally, you could work as a consultant or start your own product marketing agency. With the skills and knowledge gained from a product marketing course, you will be well-positioned to pursue a variety of exciting career paths in marketing and beyond.

    Is the product marketing course certified?

    Absolutely. It is certified. All students who finish the learning program get a certificate.

    What sets More Techies courses apart?

    Our product marketing program is one of the best you’ll discover anywhere on the internet. The fact that you work on a project with an experienced expert sets it apart. The product marketing course provides you with all of the necessary theory and technical abilities, as well as a comprehensive curriculum that will prepare you for any problems you may face in your new position. 

    Will the class replays be made available?

    Yes. The class replays will be made available at the end of entire learnng program. We strongly encourage you to attend your class and in time.

    Can I make payment in installments?

    Yes. Send an email to

    Is More Techies promising me an internship and a job?

    We don’t promise jobs or internships, however, you will get the opportunity to work on a real time project. 
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