What is Product Marketing?
Let’s define what product marketing actually is. At its core, product marketing is all about promoting and selling a product. This can involve a variety of tasks, including market research, developing messaging and positioning, creating marketing materials, and working with sales teams to generate leads and close deals.
Just like physical products like bottled water are being marketed and sold, tech products need the same marketing attention to get sales. Now that we’ve covered the basics, let’s dive a little deeper into what product marketing entails. In addition to the tasks we’ve already mentioned, product marketing also involves:
Just like physical products like bottled water are being marketed and sold, tech products need the same marketing attention to get sales. Now that we’ve covered the basics, let’s dive a little deeper into what product marketing entails. In addition to the tasks we’ve already mentioned, product marketing also involves:
- Conducting competitive analysis: What are your competitors doing well, and where are their weaknesses? Use this information to differentiate your product and develop unique selling points.
- Collaborating with product development teams: You’ll need to work closely with your company’s product development teams to ensure that your marketing messages accurately reflect the product’s features and benefits.
- Analyzing data: To measure the effectiveness of your marketing campaigns, you’ll need to track metrics like website traffic, leads generated, and conversion rates.